PEDRO JOSE ROJAS LOPEZ

"Technology alone does not generate value. the right business decisions do"

Helping Private Equity and Executive Teams Create Measurable Enterprise Value

Today, Executive Teams and investment Firms rely on me when complex critical industrial assets require strategic decisions with significant operational and financial impact.

For over 36 years, I have operated at the intersection of industrial operations, executive leadership, and technology transformation, bridging the gap between Engineering, Operations, Finance, and C-suite decision making, creating "Measurable Business Value"

As a former Honeywell and Fortune 100 executive, I have directed international EPC projects, with CAPEX exceeding 50M€ and, held direct P&L responsibility for over €120M. Throughout my executive tenure, I generated more than €10M annually in new recurring revenue while leading profitable business growth across international markets. and was honored with Honeywell’s "Profitable Growth Award" and Telefonica "Product of the Year" for consistently exceeding strategic and financial targets.

I help Investors, Private Equity and Executive Teams understand how Industrial Critical Infrastructure, OT/IT Convergence, Building Management Systems, Industrial AI and Asset Performance Management impact enterprise value, operational resilience and long-term profitability.

What differentiates my work is not technology itself, it is the ability to translate highly complex industrial environments into Clear Executive Decisions that improve EBITDA, optimize CAPEX, reduce OPEX and minimize operational risk, delivering the highest Measurable Business Value.

My Advisory Method

  1. Listen to the business challenge.
  1. Evaluate technology and operational constraints.
  1. Challenge assumptions.
  1. Build practical alternatives.
  1. Align recommendations with business value.
  1. Support executive decision-making.

Executive Advisory Areas

Business Performance

  • EBITDA Growth
  • CAPEX Optimization
  • OPEX Reduction

Industrial Operations

  • Industrial Automation
  • Asset Performance Management
  • Operational Risk

Digital Transformation

  • OT/IT Convergence
  • Digital Twins
  • Industrial AI
  • Digital Transformation
  • From strategy to execution

Strategic Advisory

  • Industrial Due Diligence
  • Executive Strategy
  • Building Management Systems

"Representative Engagements"

  • Fortune 100 Companies
  • Global EPC Contractors
  • Renewable Energy Developers
  • Private Equity Due Diligence
  • Investment Funds


Explore My Expertise


36+ Years Formed in the Trenches of Technology, Achieving Profitable Growth, Delighted Customers and, Diversity

From legacy Honeywell Automation and Control Systems in 1990 to 2026 AI Driven Operations, Power, Renewables, e-Fuels, Smart Grid, Data Centers, BESS deployments, a career bridging field engineering and financial strategy across four continents.

1990 — Legacy Platforms . The Begining

Early Honeywell architectures (TDC 3000 and DeltaNet Plus) and first field digital communication protocol (DE)

I opened new verrtical merkets like Food & Beverages, Pulp & Paper, Life Science and Pharma, Consumer Goods in a matural "Oil & Gas" enviroment. New recurrent revenues.

2000s — SCADA & DCS Expansion

Enterprise-wide DCS / SCADA deployments across Oil & Gas, Refining, Power, Pharma & Life Science, Pulp & Paper and heavy critical process industries.

2010s — Critical Infrastructure

Data center automation, life-safety systems, and SIL-2/SIL-3 safety loop design. First models for a recent born market. Once again, pioneer in delivering business value.

2026 — AI-Density and Cibersecurity Resilience

Today´s "State of Art" foundational OT / IT synergy systems, IoT, Data Science, AI & BI and Cibersecurity resilience (Honeywell Forge). Smart and Micro Grids, Datacenters, BESS, EMS, DERMS, VPP´s and ESG Compliance. Top Notch extinguishing architectures, and AI-driven process automation. Smart Assest Management and Ontology Layers to fastest ROI and efficiency. It is not about to suft the top technology, it is to understand and translate how technology delivers value, ROI and revenues in your business.

Core Advisory Services

Three integrated service pillars designed for institutional investors and global operators.

Commercial Due Diligence & M&A

Auditing technical targets, evaluating market pools, and identifying vendor lock-ins and margin risks in proprietary vs. open protocol environments.

  • Industrial Due Diligence
  • Operational Risk Assessment
  • Executive Growth Strategy
  • International Business Development

CapEx & OpEx Strategic Engineering

Space optimization, utility footprint reduction, and long-term recurring maintenance value block construction. Creation of "new revenue lines" based on CAPEX already invested, to strenght P&L and Cash Flow.

  • CAPEX Optimization
  • OPEX Reduction
  • EBITDA Improvement

OT / DCS / BAS Ecosystem Convergence

Flawless integration between heavy field networks, life-safety loops, and centralized control layers. Leverage "Ontology Layers" to move forward to Edge AI. Using the "floor plant information" already available, to increase revenue and EBITDA.

  • Asset Performance Management
  • Digital Twins & Industrial Data Strategy

Verticals of Expertise

High-risk, high-margin sectors where technical depth drives outsized returns.

Data Centers & Mission-Critical Facilities

I convert BESS CAPEX into a new P&L revenue stream.

AI-density cooling, low/high-pressure water mist architectures, and uptime risk modeling.

Energy Infrastructure & Smart Grids

EMS, DERMS, VPP´s and ECG compliance.

LV/MV/HV cable markets, utility tendering, grid expansion, and digital network monitoring.

Vertical Markets

  • Oil & Gas
  • Chemicals & Hydrocarbon Process Industries
  • Power Generation
  • Renewable Energy
  • Pharmaceuticals & Life Sciences
  • Food & Beverage
  • Pulp & Paper
  • Critical Infrastructure
  • Smart Buildings

Trusted Partner for Cross-Border M&A and Market Intelligence

Ready-to-deploy capabilities for institutional investors and global consultancy firms — rapid commercial market audits, methodology alignment, and executive insights across USA, Europe, LATAM, and APAC.

Rapid Market Audits

Zero-nonsense commercial assessments with clear, actionable findings.

Multi-Week Project Leadership

Full engagement ownership from scope definition through executive delivery.

Methodology Alignment

Seamless integration with existing PE and consulting firm frameworks.

Secure Your Asset's Operational EBITDA

Available for global board advisory, technical due diligence, and targeted multi-week consultancy engagements.

Get in Direct Contact

Reach out to schedule a confidential advisory session or to discuss a specific mandate.



© 2026 Pedro José Rojas López |